What I saw at the media preview of Zara Gold Coast
On
Thursday I was fortunate enough to be invited to a media preview of
the newly opened Zara at Robina Town Centre on the Gold Coast. I
first fell in love with this Spanish clothing and accessary retailer
a few years ago when I visited Barcelona. From then on, every time I
travel to a city where there's a Zara, I would make sure that I paid
it a visit to satisfy my shopping cravings.
So
as you can imagine, I was beyond ecstatic when I received the
invitation to the first Zara store opened in Queensland! At 7.45am
(more than an hour away from the official opening time), there was
already a queue of excited shoppers patiently
waiting outside. As if I wasn't already over the moon when I saw the
spacious store which occupies almost 1,700 square metres of
commercial retail space, the team at Zara were so considerate that
they have engaged Blackboard Coffee to provide breakfast catering for
the event, which included delicious cronuts! It was like I had died
and gone to fashion heaven (as Carrie Bradshaw would say) where
unlimited foodporn was within close reach.
Zara
Gold Coast opened its doors with the Spring/Summer 2014 collection
from Zara Women, Men and Kids (OMG, you need to check out the Baby
area, everything is so cute) and the store will have its racks
refilled with new stock twice a week. Needless to say, after the
presentation by the merchandisers, I went C.R.A.Z.Y. It was like I
had lost the plot and I didn't know where to start. I literally
wanted to buy everything in the store. That's the thing I love about
Zara, you can go crazy in Zara and stock up on the current trends and
look super stylish without having to feel as though your next week's
food plan consists of only bread and water.
Zara
has indeed steadily increased its presence in Australia since its
arrival in 2011, and with the successful launch of Queensland's first
store, this international fashion retailer is also set to continue
its expansion in Australia with additional stores in both Perth and
Sydney, which means by the end of this year, Zara will have 13 stores
across Australia. And rumour has it, Zara has also found a home in
Brisbane on the Queen Street Mall! But until then, I'll be making my
fortnightly visit to the Gold Coast!
*Disclaimer:
I was invited to the media preview of Zara and received a welcome
present but had developed my addiction for this fashion house's
goodies LONG before then!
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